Cherrie West

Cherrie is co-CEO of re-origin, where she leads the organization with a deep commitment to brain retraining and the power of neuroplasticity. After joining re-origin as a member in 2022 and experiencing firsthand the transformative effects of neuroplasticity-based tools, Cherrie became an ambassador, then certified as a re-origin coach. She later led the coaching team, developing new curricula and mentoring new coaches with care and intentionality. Drawing on both her lived experience with long COVID and her strategic leadership background, Cherrie is dedicated to helping others reconnect with their lives through the power of their own brain.

With a background in journalism and digital media, prior to re-origin she spent over a decade leading strategy and training in-house teams. In 2018, Cherrie co-founded Zuti Digital, a creative marketing agency, where she served as COO & Head of Content, building campaigns for global brands.

Alongside her professional work, Cherrie organizes immersive, community-led events centered on shared experiences, music, and storytelling. She is passionate about exploring the science of consciousness and finds grounding in motherhood, growing food at home, and walking in the woods. committed to helping others rediscover a sense of connection: to themselves, to community, and to the natural world.